Bruce Wilkinson, MBA, is Founder and CEO of Benmedica and leads a dedicated team focused on developing state-of-the-art tools to optimize the electronic network for health plans, PBMs, and other payers. Under his guidance, Benmedica has become a trusted partner for enhancing communication, improving health outcomes, and reducing healthcare costs. In his career, Bruce has played a crucial role in advancing e-prescribing and developing national standards around industry needs such as electronic prior authorization (ePA), Real-Time Prescription Benefit, and Formulary & Benefit, among others. Bruce is currently a Co-Lead for the WG11 Formulary and Benefit Task Group.